CopywritingMaster IULM2026

If I Were the Copywriter

One line to say it all.

Copywriting
The Brief

The visual is given. It cannot be modified. The only possible intervention is on the headline: observe the ad, understand the brand's tone and write an alternative title. Fifteen minutes per ad, no body copy, no brand name in the title. Just the power of one line.

The Work
Breil

Sometimes winning takes a header.

Champions don't waste time. They wear it.
Mon Chéri

Too bad—someone beat you to it.

Bon. Bon.
Ottoman Ticket — La Gazzetta dello Sport

Treat it well until Monday.

Goodnight champion. See you Monday.
Salesforce

AI learns—but what are we teaching it?

Utopian or dystopian future? The choice is ours.
Banca Generali

Wine, a passion.

Year after year, your investment improves.
Grazia

Remember: women see the details first, then the whole.

Women don't just look. They catalogue.
Volkswagen

In winter, don't trust the road.

The road is unpredictable. We aren't.
Sanders

We transplant trust.

Remember who you are.
Pharmap

Love is in the air—but I've got a blocked nose.

You can't hide behind a tissue anymore.