My OOH
The product is you.
The product is you. The goal is to use ambient media to promote yourself and your skills. To stand out in a competitive field like advertising, a good portfolio isn't enough: you need something more.
The first step is to analyse yourself, find your strength and synthesise it into a claim — your own Just do it. Then, think about the target: a creative director. What places does he frequent? Where can you catch him off guard? The goal is to turn real places, indoor and outdoor, into media capable of delivering the message.
I started from myself. My path comes from theatre: writing, directing, acting, staging. I didn't use it as a metaphor, but as identity: it's who I am and I tried to show it in every installation, every choice, every word.
From there I defined my claim: I create stories and stage them. Then I identified the target, the creative director, and mapped the places to intercept him: coworking spaces, taxis, cinemas, bookshops, theatre noticeboards, photo booths, creative space bathrooms. Every place became a stage. Every installation an invitation: but instead of a show, you find me.